Stilcrazy brought up a good point... Where do we start? Maybe we should start by asking a few questions to define ourselves. This could be the discussion that boils down into a business mission. Shall we start by blueprinting the organization a bit?: What are we now? What do we hope to become soon? What do we hope to eventually end up being? What do we do now? What wil we hope to eventually do? What will be end up doing?